MEDIA UNITED / BUNDLE

€500,000 annual media plan · Full-year United

An indicative €500,000 annual budget across 4 campaign flights. Athens, Thessaloniki and a regional market network.

Indicative scenario · excluding VAT€500,000/ year

Athens, Thessaloniki and a regional market network · 4 campaign flights

Budget allocation

Television

55% / €275,000

TV planning with national and regional options subject to feasibility

Radio

20% / €100,000

Selected stations in the plan’s markets across repeated campaign flights

Outdoor

18% / €90,000

Selected outdoor formats according to city, dates and available inventory

Production & creative

7% / €35,000

Creative, spots and asset adaptations within the allocated amount

How it works across the year

01

Flight 1

€125,000

Dates follow your campaign seasonality.
02

Flight 2

€125,000

Dates follow your campaign seasonality.
03

Flight 3

€125,000

Dates follow your campaign seasonality.
04

Flight 4

€125,000

Dates follow your campaign seasonality.

Equal flight budgets are a starting point. Allocation can shift between periods and channels when the strategy requires it.

Allocations are illustrative, not a quotation or a guarantee of transmissions. Channels, stations, placements, dates, taxes and other charges are defined in the final proposal.

MEDIA UNITED

Three specialisms. One Media United.

Radio HypeRadio HypeRadio advertisingVideo WorldVideo WorldVideo & audio productionsTram AdvertisingTram AdvertisingTram & outdoor advertising